Illustration and Graphic Design
Illustrations and graphic elements are an eye-catcher with the ability to draw anyone’s attention. Depending on the target group and purpose, I carefully create skillful illustrations and graphics.
Whether scientifically precise or sketchy, whether analog or digital, I adjust the picture language and style to the needs and requirements of the client and the project.
Scientific Illustration
Scientific Illustrations are needed when photographic descriptions show too much or too little. “Ideal” pictures of high educational value are developed through abstraction, definition and interpretation. Good Scientific Illustrations include the knowledge about simple or complex facts and are more than just a pure depiction of reality.
Scientific Illustrations are applied in scientific magazines, teaching materials, brochures, flyers, on packaging, in museums, on websites for medicine, archeology, botany, zoology, etc.
Popular-Scientific Illustration
Scientific Illustrations don’t necessarily have to be “scientifically serious” to convey information and facts. The so called Popular-Scientific Illustrations, in a sketchy style, are able to represent facts and complex processes in a fun and informal way.
This picture language allows space for the viewers’ own interpretations. Not only does this style appeal to children and young adults, it can also loosen up the display in scientific magazines.
Graphic Illustration
A Graphic Illustration is a flat, in color and shape reduced visualization. In my opinion, pictograms (symbols) also fall into this category. With simple but skillful graphics, much information can be revealed.
Graphic Illustrations find use in print media or web, practically in all fields. Generally, I design graphics with Adobe Illustrator.
Infographic
Infographics serve to convey complex information in a attractive way. They are constructed with Graphic Illustrations, text, and usually contain numbers. In this way, complex contents, statistics, or scientific processes can be broken down to the most important facts and displayed to a broad audience.
Infographics are an enclosed field and find use in economics, environment, politics, science, and society.
Logo
A logo is a personal or company trademark – an identification. A logo should be authentic and concise and should reflect the business idea of an association or company.
In dialog with the client, I search thoroughly for an emblem and/or font that best suits the company or person. I develop different ideas and designs for the customer to choose from and walk them through the complete process from sketch to final implementation of their corporate identity.
Analog or Digital ? Or both?
An analog (by hand on paper) drawn illustration has a different effect and picture language than a digitally designed drawing. With analog illustrations, one can often still notice paper structure, brush, and pencil strokes. Digitally, one can simulate (nearly) all these structures.
I love to swap my pencil with my drawing tablet and experiment with lines and areas. In dialog with the client, it very quickly becomes clear which media would best suit the project.
Design Concepts and Storyboards
I accompany a project from the very first ideas, develop concepts, and through different drafts help bring these projects to life.
Are you planning a picture book, an animation, or do you need an information board? Are you not sure how to structure all the information and how to go about the process? I plan and sketch concepts for any project.
Private Projects
With pleasure I will dedicate myself to personal projects or seasonal commissioned work such as Birth, Christmas, or Event Cards.
Do you have an idea that you would like to work on but are not sure how to get started? Don’t hesitate to contact me. Together we will find a solution for every idea!