MaxBox – Logo and Packaging

MaxBox is a South African fast food chain based in Pretoria, established in 2009.

Over 10 years ago, I sketched the very first little “fries-mascot” MAX. After that, things took off, and with over 4o franchises in and around Pretoria, MaxBox grew into a successful fast food company.

In 2018 it was time to work on a new look and feel for the company. Redesign of the logo, of various packaging, plastic bag, menus, light boxes, stickers, counters, manuals etc.

Format: Various Web- and print formats
Media: Digital | Illustrator and Photoshop